THE SYNERGY EFFECT

As people get older, they need more help and care. Understandably, many prefer to age-in-place in their own homes. With an unknown brand in a cluttered marketplace and a small budget, every communication had to work hard. This resulted in the Synergy Effect, where we show how personalized, homebased care has a unique effect on people and their lives. The client even went as far as to say that the copy “was like a warm hug to her ears”.