People love going to the beach but getting them there in the off-season is just a little bit harder. To attract visitors, we capitalized on the fact that Panama City Beach is a world-class red snapper fishing destination. We showed how snapper season casts a vibrant halo on the whole PCB experience from the beach to the gulf, right down to snappy-hours. The campaign generated nearly 2.5 million impressions, and in its short run increased visitation by 8% in the off-season.
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Client:
Panama City Beach
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Category:
Tourism
