Due to medical advancements, people living with HIV can now live normal lives and achieve “undetectable” status without a trace of the illness. Despite this, widespread HIV stigma continues to exist. To influence people’s POV, and create empathy, we created a 360° interactive video where users can choose How It’s Viewed. So they can see how both positive and negative experiences play out.
We also built an educational website and used HIV-positive ambassadors to openly share their experiences.
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Client:
ViiV HEALTHCARE
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Category:
Healthcare
